Animated Funnel Chart

Create an animated funnel chart that shows how volume decreases from the top of a process to the bottom. Each stage animates in sequence as the video plays, making drop-off between stages immediately visible. Ideal for sales funnels, conversion breakdowns, and any multi-stage process where loss between steps is the story.

How to Create a Animated Funnel Chart

  1. Enter your funnel stages and values

    Type your stage names and the count or percentage at each stage. The chart automatically sizes each stage relative to the top value so the funnel narrows proportionally.

  2. Set colors and labels

    Choose a color for the funnel segments and decide whether to show raw counts, percentages, or both as labels on each stage. The preview updates in real time.

  3. Export for your video or presentation

    Download as MP4 for a video timeline or GIF for slides. Each stage animates into view from top to bottom, building the complete funnel on screen.

Use Cases

  • Sales funnel showing how leads move from awareness through consideration to closed deals
  • E-commerce conversion funnel displaying drop-off between site visit, product view, cart, and purchase
  • Marketing funnel breakdown for content that explains where audience attention is lost in a campaign
  • Hiring funnel showing how applicants move from applications to interviews to offers
  • Product onboarding funnel visualizing how users drop off between signup, activation, and first value moment

Variations

Percentage funnel

labels show the percentage remaining at each stage relative to the top, making conversion rates immediately readable

Drop-off funnel

labels show how many units were lost between each step, highlighting where the biggest losses occur in the process

Frequently Asked Questions

What is an animated funnel chart?

An animated funnel chart shows how volume decreases through a series of stages, with each stage narrower than the one above it. In a video context, the stages animate in sequence so the audience watches the funnel build from top to bottom.

How do I make an animated funnel chart for a video?

In KPI Studio, enter your stage names and values, select the funnel chart type, customize colors and labels, and export as MP4. Each stage animates into view from top to bottom.

Should I show percentages or raw numbers on a funnel chart?

Show raw numbers when the absolute volume matters, such as a 100,000-person top of funnel for an e-commerce store. Show percentages when the conversion rate is the story, such as a 3.6% purchase rate. Showing both gives audiences the full picture.